The goal
Creating scalable, intuitive interfaces for Dacia’s next hundred thousand—balancing bold design with smart, cost-efficient solutions.
My key role
Leading the design process, I have collaborated with industrial designers, ergonomists, engineers and subcontractors to ensure a seamless integration of form and function.
Built from constraints
Representing a working area of 800x480px, the challenge within the cluster is balancing essential functional elements—such as warnings (engine failure, seatbelt alert) or status indicators (headlights, wipers, turn signals)—with an interface that remains both appealing and aligned with the brand identity.
Built from constraints
Representing a working area of 800x480px, the challenge within the cluster is balancing essential functional elements—such as warnings (engine failure, seatbelt alert) and status indicators (headlights, wipers, turn signals)—with an interface that remains both appealing and aligned with the brand identity.
Up to the center console
The green horizontal line creates a strong visual language, seamlessly linking the cluster and infotainment screen within the dashboard. Rendered in #b3cc23—an iconic Dacia brand color—it has been carefully chosen to complement all interior configurations, reinforcing the brand’s identity with a bold, aesthetic statement.
Up to the center console
The green horizontal line creates a strong visual language, seamlessly linking the cluster and infotainment screen within the dashboard. Rendered in #b3cc23—an iconic Dacia brand color—it has been carefully chosen to complement all interior configurations, reinforcing the brand’s identity with a bold, aesthetic statement.
Versatility
A scalable interface seamlessly adapting to various screen sizes and models in the Dacia lineup.
As reviewed on:
Zürich, CH